3 effective ways to boost web traffic via social media

W

hen you take a look at your website’s traffic analytics and stats social media should feature inside the top three traffic sources if you are using it effectively. In certain industries social media traffic is proving to be just as important than search engine and direct traffic to businesses. In this article we’ll outline 3 ways to increase your web traffic via social media.

Let’s say you have already setup and built up an audience to some extent on Facebook, Twitter and Instagram. We’ll now outline how you can structure your social media posts to increase the share worthiness and click through rate of your content.

Include High Converting Keywords

Whether it’s Facebook, Twitter or Instagram, certain keywords will generate more engagements compared to others. Meaning they attract more clicks, interactions and ultimately more exposure. Using them wisely in your social media posts can increase.

They attract more clicks and get more exposure. Using them intelligently in your social media updates can increase the visibility and effectiveness of your posts.

Here are some of the high conversion keywords for aforementioned social media platforms:

  • Facebook – Where, When, Tell Us, Inspire, Submit, Deals, Discount, Warns, Amuses
  • Twitter – ReTweet, Follow, Social Media, New Blog Post, Check Out, Help, Top,
  • Instagram – Share, Like, Repost, How To, Thanks, Check Out, Tell Us, Find Out More

 

Expand Your Reach With Hashtags

You’ve all seen people using different hashtags on their social media posts and updates. Hashtags really expand the reach of your posts beyond your immediate followers and help you reach new audiences. In addition, they help you create social media discussions, chats and trends that can be used for a wide range of purpose.

Using 1 or 2 hashtags per post can significantly increase the effectiveness of your social media content and help you drive more traffic and conversions. Here’s a quick look at the optimal hashtag usage stats for the top social networks.

Twitter

  • Tweets with hashtags attract 2x more engagement – engagement in reference to retweets, favorites, replies
  • Engagement increases 21% on Tweets with 1 to 2 hashtags.
  • Tweets with more than 2 hashtags lead to the engagement level falling by an average of 17%.
  • Nearly 40% of Tweets with hashtags get Retweeted.

Facebook

  • Initially hashtags were not very effective on Facebook a few years back, but in the last couple of years hashtags have proven to be an effective source of traffic and exposure.
  • Using 1-2 hashtags per post can get you an average of 593 interactions per post.
  • But if you increase the number of hashtags to 3-5, the average interactions fall down to 416 per post.

Instagram

  • The use of hashtags on Instagram is much more liberal and high numbers of hashtags can really boost your post engagement
  • Posts with 11+ hashtags get the highest engagement on Instagram
  • 9 Hashtags should give you a 49.5% interaction per 1k followers
  • Posts with over 20 hashtags may lead to a decline in you follower numbers as it can be seen as spamming

 

Use Visual Content For More Engagement

Social media, by nature, is designed for visual content, and it’s no surprise that image based content attracts more engagement as compared to simple text based posts. So it’s important that you regularly include images, videos, vines, GIFs and other forms of visual content in your social media updates.

These stats show the impact of visual content on different social networks.

Facebook

  • Image based posts attract 39% more engagement.

Instagram

  • Videos get 28% more engagement
  • Images receive 94% more +1s
  • Animated GIFs receive 39% more +1s.

Twitter

  • Including images, vines and videos can get you 200% more engagement as compared to simple text Tweets.

 

If your in need of a social media boost to increase your web traffic and online customer engagement feel free to get in touch to discuss a potential campaign. We provide a range of social media services to make sure your business gets heard online so get in touch on 0203 514 6676 or email hello@launcheddigital.com