The SixtyNinety swim and activewear brand was born in Brazil and raised in London. It’s name was inspired by the classic myth of 60-90cm as a woman’s ideal body measurements. Their challenge is to bypass that limit. Every woman’s body is beautiful and naturally unique.
Launched designed and developed a new eCommerce website for the brand, representing its philosophy of modern, sophistication combined with a playful, empowering image for their female target demographic.