Branding & Logo
Launched was approached to create the branding and website for a new locally sourced sandwich and coffee shop in Felixstowe, Suffolk.
The client had decided on the name ‘The Turtle and The Bear’, which is a reference to the owner’s pets. The brief was to make make the brand feel established, clean and fresh. This came across in the logo design, menu design and various other marketing collateral. We then developed an effective website with simple information architecture and navigation based on prioritised user needs.