Why you must have a mobile friendly website

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ne of the first questions to ask yourself when evaluating a new website project is “Do I need a mobile friendly website?” The answer is yes, you 100%. No ifs, no buts.

In modern web use smartphones are quickly becoming the preferred method of Internet access. If you haven’t already got a mobile optimised website, you need to get one implemented soon.

Why is there a need for a mobile site as well as a desktop friendly version? Because your customers are increasingly going mobile. Here are three crucial reasons why you must have a mobile-friendly website:

1. It’s What Your Customers Want and What They Expect To Be Provided With

There’s a continuous rise in customers accessing your website on the go, from their mobile devices. They are no longer sitting in front of their laptop or desktop computer.

What’s the importance of this to your company? If your customers aren’t able to obtain what they want from your current website, such as easy navigation and a layout that supports mobile meaning they can browse freely while on mobile, they’ll look elsewhere, probably at a competitor’s website.

So what are the steps towards creating mobile-friendly site? Don’t try to simply “tweak” your existing website to try to make it so. Traditional websites don’t display well on mobile phones.

The smaller displays on mobile phones will commonly distort visuals on regular unoptimised websites, so an enlarged interface with touch elements for easy navigation is key.

At Launched Digital we provide customers the option to opt for a responsive website. A responsive website recognises what device you are accessing the website on – laptop, PC, tablet, smartphone, etc. It will then resize itself accordingly for optimal viewing. Therefore you’ll be able to accommodate mobile and PC/laptop users alike.

2. Google Penalize Websites and Businesses without a Mobile Friendly Website

At the start of 2015 Google stated that having a mobile friendly website was going to increase the likelihood of ranking higher than a website without mobile friendly design.  Google and many other search engines recognise that you don’t need a computer to access websites and that mobile is becoming the preferred method. However many websites, still use one single layout unresponsive layout across all devices.

Users can only see those websites properly using a desktop or laptop monitor or screen, and smartphone browsers end up with a very unsatisfying user experience. Google’s goal is to increase search traffic, including mobile search traffic, and you can use that to your benefit by speaking to Launched, your friendly London website designers.

3. You’ll Increase Business

You’ve may have already seen a decline in business if you still use only a standard website. Although users will still access websites via their desktops or laptops numbers are declining. Our customers who have gone mobile friendly have been in addition to desktop friendly are seeing positive results, more customer enquiries online and longer times spent on their website from customers.

So give your customers what they want with faster page loading, easy navigation, and a website with great content, products and services. Capture  hold of the growing number of customers who use mobile devices to browse the web. Whilst keeping your search engine ranking strong and always on the up.

What Now?

Let’s say you have already setup and built up an audience to some extent on Facebook, Twitter and Instagram. We’ll now outline how you can structure your social media posts to increase the share worthiness and click through rate of your content.

 

If you’d like Launched to carry out a Google approved “mobile friendly website test” or you’d like discuss the different mobile friendly web options we can provide you with, please call us on 0203 514 6676 or email hello@launcheddigital.com. We’d love to find the best solution for you and apply our expertise to make sure your website performs to its very best on all platforms.